Mr Boston Rock & Rye

Type : Liqueur
ABV : 54
Producer : Old Mr. Boston Distillery
Country : United States
Size : 750ml
Description :

Mr. Boston Rock & Rye, the venerable rye whiskey liqueur flavored with citrus, is making a strong comeback in the Southern United States, as on and off premise consumers are re-discovering this sweet treat.

In 1939 Mr. Boston began bottling this famous concoction, and 74 years later, the rye whiskey liqueur is showing a resurgence, as consumers are flocking to bars and liquor stores and enjoying it either straight or on the rocks.  With double digit growth in the past year in some markets, it’s clear the flavored whiskey craze has also reignited the taste for some old classics too, such as Rock & Rye.

“Consumers that are of newly legal drinking age and older have been raised on soft drinks and other sweet beverages, and now crave that taste as they get older and look for adult beverages,” said Lori Logan, brand director, Mr. Boston. “With the popularity of flavored whiskeys over the past few years, combined with the yearnings for classic cocktails, it’s no wonder we’ve seen an increase in sales both on and off premise for Rock & Rye.

Mr Boston Rock & Rye

Type : Liqueur
ABV : 54
Producer : Old Mr. Boston Distillery
Country : United States
Size : 750ml
Description :

Mr. Boston Rock & Rye, the venerable rye whiskey liqueur flavored with citrus, is making a strong comeback in the Southern United States, as on and off premise consumers are re-discovering this sweet treat.

In 1939 Mr. Boston began bottling this famous concoction, and 74 years later, the rye whiskey liqueur is showing a resurgence, as consumers are flocking to bars and liquor stores and enjoying it either straight or on the rocks.  With double digit growth in the past year in some markets, it’s clear the flavored whiskey craze has also reignited the taste for some old classics too, such as Rock & Rye.

“Consumers that are of newly legal drinking age and older have been raised on soft drinks and other sweet beverages, and now crave that taste as they get older and look for adult beverages,” said Lori Logan, brand director, Mr. Boston. “With the popularity of flavored whiskeys over the past few years, combined with the yearnings for classic cocktails, it’s no wonder we’ve seen an increase in sales both on and off premise for Rock & Rye.

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